Expert insights on WhatsApp Business marketing, automation strategies, and customer engagement tips to grow your business.
By Maik SantosThe rise of SMS The rise of SMS happened before SMS marketing started. Which makes sense, right? SMS had to reach mass adoption among users before companies embraced it as a marketing tool. Then came SMS marketing, where still today it's being practiced b...
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By Maik SantosWhatsApp counts over 3 billion daily active users and more than 200 million businesses already on the platform. It’s the world’s most popular communication app, making it a place where every brand should be present. Simply having your business on WhatsApp ...
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By Maik SantosMeta's ecosystem expanded over the years. With Facebook, WhatsApp and Instagram platforms, it possesses a unique value to consumers and companies worldwide. It's not only important to have a presence in each one of these platforms, but also having a signif...
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By Maik SantosInstagram and WhatsApp are both part of Meta, and the platform makes it easy to connect the two. By linking your accounts, you create a seamless bridge between two of the world’s most powerful communication and marketing tools. This integration allows ...
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By Maik SantosWhatsApp Broadcast 📲 What is WhatsApp Broadcast? It's a feature that allows you to send a single message to multiple people at once, without creating a group chat. This means each recipient receives it as a private message, not in a group. Now you can w...
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By Maik SantosAre you still relying on email alone to communicate with your clients? Are you wondering whether WhatsApp could offer better engagement and results? With more businesses exploring messaging apps for direct communication, the debate between WhatsApp vs Ema...
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